Content Writing in Kelowna, BC


Content is a crucial component of every website and it needs special attention.

Hi, I'm Courtenay Pitcher, Owner of The Original Lava Marketing Co. and professional writer. I've written content for many different websites. Genres have included Mortgage Brokers, Real Estate Agents, Bed & Breakfasts, Heavy Equipment Operators, Audiologists, Optometrists, Productivity, Life and Success Coaches, Public Speakers, Long-term care facilities and Artists. You name it, I've written it.

Sometimes, it's harder to write a short tagline of 5 words than it is to write a story of 1500 words.

On the internet, it's important to be brief.

  • Bullet points are effective
  • Plain language is best
  • Under a grade eight vocabulary is ideal


Writing the Right Content


When I write your website content, some of the items I often include are:

  • Your company's unique selling point (ie: what makes your company different or special)
  • Services
  • Staff Biographies
  • Your process
  • How to hire your company
  • Keywords (for search engines)
  • Links between pages (again for search engines like Google to rank you higher)
If you would like to see writing samples or meet with me about your website content, please contact me at info@lavamarketing.ca.